What You’ll Learn

When Nicole wanted to launch her photography business, she spent hours on YouTube, Lynda.com and various forums learning how to start her business. After spending far too long trying to set up her custom domain, creating a logo and learning social media, she realized how much work goes into starting a business. It was quickly evident that being her own boss was a lot more difficult and more work than initially thought.

“If only there was some sort of intensive workshop where I could learn everything I need to get started,” she thought.

And that, my friends, is how brand[ED] was born. Not only will you leave with a defined brand, the skills to easily manage your social media tools, your very own Business Plan and more, but you’ll meet an inspiring group of people and your mind will be open to possibilities!

BUSINESS PLAN

  • Come up with your brand’s Name
  • Create a Mission Statement
  • Establish your Background Information
  • Brainstorm your Services
  • Create your Marketing Evaluation
  • Come up with your Financial Predictions
  • Define your Core Values
  • Set clear, measurable goals

BUILDING YOUR PERSONAL or BUSINESS BRAND

  • Learn the steps to create a great brand
  • Brainstorm popular brands and establish why they are successful
  • Discover what you’d like people to be saying about your brand
  • Learn the basics about fonts and logos
  • Come up with a colour palette for your brand
  • Create your ‘voice’
  • Define your Target Audience and establish your niche market
  • Incorporate every aspect of your business into building your brand

SOCIAL MEDIA SKILLS + TOOLS

  • Learn which tools your Target Audience is using
  • Create your own Facebook brand page
  • The difference between Facebook Profiles and Facebook Pages
  • Find out how to use Facebook Insights for your Page
  • Setup your Twitter and learn Best Practices
  • Master hashtags and when to use them
  • Create a social media strategy and campaign
  • Learn how to reach a greater audience

TAKE BETTER PHOTOGRAPHS

  • Experimenting with natural light
  • Using different angles to get creative
  • Defining your sense of style
  • Learn about depth of field
  • Practice using helpful apps to achieve professional results

BECOME PART OF A CREATIVE COMMUNITY

  • Meet other like minded people to collaborate with on future projects
  • Join our private Facebook group to bounce ideas off of and have your questions answered
  • A great networking experience